{"id":23256,"date":"2024-03-08T09:49:00","date_gmt":"2024-03-08T08:49:00","guid":{"rendered":"https:\/\/koknorge.no\/?p=23256"},"modified":"2026-03-31T10:43:33","modified_gmt":"2026-03-31T08:43:33","slug":"kvinnedagen-2024","status":"publish","type":"post","link":"https:\/\/koknorge.no\/en\/kvinnedagen-2024\/","title":{"rendered":"8 tips for female entrepreneurs - Women's Day 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23256\" class=\"elementor elementor-23256\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3294baa1 e-flex e-con-boxed e-con e-parent\" data-id=\"3294baa1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ab4ae elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"88ab4ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Sauna Oslo<\/span><\/p><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-176b3de2 elementor-widget elementor-widget-text-editor\" data-id=\"176b3de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>8 tips for female entrepreneurs<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22c88542 e-grid e-con-boxed e-con e-child\" data-id=\"22c88542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6b0c26 elementor-widget elementor-widget-text-editor\" data-id=\"5c6b0c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tI was once given a cup with the text \"Carry yourself with the confidence of a mediocre white man\". We chuckled and thought it was hilarious, until I suddenly realized that the text wasn't a joke, it was essential advice.\n\nIt's Women's Day in 2024 and here are some figures that tell us a little about the state of democracy in Norway.\u00a0\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">79 % of the private share values on Oslo B\u00f8rs are owned by men<\/span><\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">16% of Norwegian start-ups are started by women<\/span><\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5% of the capital invested in start-ups in Norway comes from women or companies owned by women.<\/span><\/li>\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">93% of capital invested in entrepreneurship in Norway goes to men and businesses started by men<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e699e54 elementor-widget elementor-widget-image\" data-id=\"1e699e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/kopp-med-tekst.jpg\" class=\"attachment-large size-large wp-image-22023\" alt=\"cup with text\" srcset=\"https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/kopp-med-tekst.jpg 600w, https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/kopp-med-tekst-300x300.jpg 300w, https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/kopp-med-tekst-150x150.jpg 150w, https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/kopp-med-tekst-12x12.jpg 12w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aeb44a9 elementor-widget elementor-widget-text-editor\" data-id=\"4aeb44a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Good gender balance in business, and the importance of this in shaping the future together, are tools that I believe have been grossly underestimated in the Norwegian women's movement. This is where the most can be done to achieve real gender equality.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And I don't believe that we should take away men's cake and give it to women, I believe that we should make more cake. Otherwise, things quickly become polarized and we risk a conflict of interest that benefits no one. The future is female, yes, but the future is also collaboration and strength in seeing each other as partners rather than rivals. Ask an astronaut who has seen the earth from space.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What I believe in is strengthening women's self-confidence and ability to invest in themselves and their own ideas. Also because it's so damn fun to build something of your own. Often teeth grinding, but everything worth having lies outside the comfort zone.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A greater proportion of female entrepreneurs leads to increased ownership, more female investors, better representation on boards, in management and in all other areas where some believe quotas are the solution.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So here they are; my 8 pieces of advice on March 8 for those who want to build something soulful. Or know someone who has a dream of doing so. Pass it on!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d6e087 elementor-widget elementor-widget-text-editor\" data-id=\"14d6e087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"font-size: 26px;\">1. DECIDE WHY<\/b><\/p><p><span style=\"font-weight: 400;\">Being an entrepreneur brings freedom, mastery, power and lots and lots of joy! But it comes at a high price, at least for most people. So it's crucial that you have a clear understanding of why you want to build something of your own, and why you've chosen the particular concept you want to develop. It can be tempting to join someone else's journey, but if you're not confident in your own motivation, you'll be much more vulnerable to doubt when things don't go to plan. And perhaps most importantly, it must be you who defines what success is. Otherwise, the eyes of others become too important and you won't get the same enjoyment from the project. <\/span><\/p><h2 style=\"font-size: 26px;\"><b><b>2. BUILD YOUR NETWORK<\/b><\/b><\/h2><p><span style=\"font-weight: 400;\">Many people think they're actually helping you by being skeptical and questioning your crazy plan to, for example, charge people to throw themselves into the harbor in mid-winter. That's okay, and I've probably been on both sides of this tentative help myself. If those who don't believe in you make you doubt yourself, that's very natural; if you use other people's skepticism to think: I'll show them, then it's a kind of help after all.\u00a0<\/span><b style=\"font-size: 26px;\"><b><\/b><\/b><\/p><p><span style=\"font-weight: 400;\">But it's tiring to feel misunderstood and undervalued, and external motivation for success doesn't bring the same joy (See pt. 1.) Therefore, find your own cheerleaders to spar with and who can give you advice. And who you can do the same for. Seek them out, ask them to join a mastermind group, and don't ask for advice from people who will never understand what it is to run your own business. Your friends are wise and caring people, but you also need friends where you can talk about business first and foremost. If you're going to be successful as an entrepreneur, you need to be so engrossed that you want to talk about building and developing far more than you might expect with people who don't do the same.\u00a0<\/span><\/p><p><b style=\"font-size: 26px;\"><b>3. BURN THE BOATS<\/b><\/b><\/p><p><span style=\"font-weight: 400;\">I probably should have said it before, but I'll say it now; this advice is not for everyone. There's more than one way to boil an egg, so when I tell you to sell everything you have and invest in your own idea. Then don't do it. But do it, just do it, dammit!<\/span><\/p><p><span style=\"font-weight: 400;\">Throw yourself into the unknown, because you'll end up in the world's safest safety net, the welfare state.\u00a0<\/span><b style=\"font-size: 26px;\"><b><\/b><\/b><\/p><p><span style=\"font-weight: 400;\">If you want to succeed, you have to be hungry, and it takes a lot to get hungry here in the best country in the world. So make sure you have skin in the game. A lot of it. This will also make it easier to ask others to invest in you and your idea.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1333b6e e-grid e-con-boxed e-con e-child\" data-id=\"1333b6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-766f98c8 elementor-widget elementor-widget-text-editor\" data-id=\"766f98c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"font-size: 26px;\"><b>4. GREED IS GOOD<\/b><\/b><\/p><p><span style=\"font-weight: 400;\">And I don't mean that the pendulum should swing all the way back and you should go full Gordon Gekko. I'm sure you're a conscientious and cooperative woman, with a warm heart and a burning desire to create something good for others. Great!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But you also need to do this for yourself, and for your own desire to be financially free to do whatever you want. Because if you think you don't want to be financially free, you may, like me, have been hardwired to believe that it's the same as being almost evil. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5430956b elementor-widget elementor-widget-image\" data-id=\"5430956b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/gordon_gekko-1024x683.webp\" class=\"attachment-large size-large wp-image-22035\" alt=\"Gordon Gekko\" srcset=\"https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/gordon_gekko-1024x683.webp 1024w, https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/gordon_gekko-300x200.webp 300w, https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/gordon_gekko-768x512.webp 768w, https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/gordon_gekko-18x12.webp 18w, https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/gordon_gekko.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b358b4 elementor-widget elementor-widget-text-editor\" data-id=\"4b358b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You probably want to make the world a better place with your idea. That's great! So do I! Then you need to translate your vision into numbers. Big, hard numbers. Don't bother coaxing little cutesy numbers so as not to take up too much space. Take up space, be grandiose. Find someone who can translate your future plan into market analyses, budgets and forecasts. And set your sights high - it's actually better for everyone around you. Being big doesn't make them smaller. And those lofty goals don't necessarily have to be about profit. If you're going to make cave-aged cheese in your own dairy, set yourself the goal of winning the World Cheese Championship in x number of years.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Because if you love what you do, not even the sky is the limit!<\/span><\/p><p><span style=\"font-weight: 400;\">(This advice is really mostly for myself, now that we're going to develop KOK 2.0 and expand into new markets. Big markets. And one more thing: I also need the kind of person I'm describing here; someone who loves numbers, data and analysis, and who wakes up in the morning with the intense joy of working with Excel (or Google Sheets, we use Google Sheets). <\/span><\/p><p><span style=\"font-weight: 400;\">Soon we will announce the position as CFO in KOK AS. DM if you know someone who fits).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ae406c e-grid e-con-boxed e-con e-child\" data-id=\"2ae406c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70a25aff elementor-widget elementor-widget-text-editor\" data-id=\"70a25aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"font-size: 26px;\"><b>5. GET THICK SKIN AND LEARN!<\/b><\/b><\/p><p>One thing's for sure, you'll face plenty of adversity. You'll feel sorry for yourself, curl up on the couch in the fetal position and get nauseous when you see your company's brand. But then you can <b>choose<\/b> to finish crying, short and hard, dip your face in ice-cold water, go over what you learned, and then move on. One foot in front of the other. Or just give up. Because the middle ground is a tough one, believe me, I know all about it.\u00a0<\/p><p><span style=\"font-weight: 400;\">Falling for the easy and seductive temptation of victimization is the absolute least constructive thing you can do. Instead, find out how you can fix the system so that others are not affected by what you experienced.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Carol Dweck's award-winning and frequently cited book Growth Mindset describes solid research on the mentality people have when they encounter resistance. Some perceive that the resistance was the fault of others and take a victim role. Others think about how they themselves were responsible for the incident and learn from it to become stronger. The book also describes how we can work on cultivating a growth mentality to grow both personally and professionally. If you want to be an entrepreneur, read this!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e580c87 elementor-widget elementor-widget-image\" data-id=\"e580c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"705\" height=\"1000\" src=\"https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/mindset-the-new-psychology-of-success.jpg\" class=\"attachment-large size-large wp-image-22024\" alt=\"\" srcset=\"https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/mindset-the-new-psychology-of-success.jpg 705w, https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/mindset-the-new-psychology-of-success-212x300.jpg 212w, https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/mindset-the-new-psychology-of-success-8x12.jpg 8w\" sizes=\"(max-width: 705px) 100vw, 705px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54373325 elementor-widget elementor-widget-text-editor\" data-id=\"54373325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"font-size: 26px;\">6. BELIEVE IN YOURSELF - SO SIMPLE, SO DEMANDING<\/b><\/p><h2 style=\"font-size: 26px;\"><b>7. READ LOTS OF BOOKS, FIND SOMETHING THAT IS SO EXCITING THAT YOU CAN'T STOP<br \/><\/b><b style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-dc269b1-font-family ), Sans-serif; font-style: var( --e-global-typography-dc269b1-font-style ); letter-spacing: var( --e-global-typography-dc269b1-letter-spacing ); word-spacing: var( --e-global-typography-dc269b1-word-spacing ); text-align: var(--text-align);\">8. HAVE FUN!<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-511b85e0 e-grid e-con-boxed e-con e-child\" data-id=\"511b85e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9b872b elementor-widget elementor-widget-text-editor\" data-id=\"1f9b872b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>PS:<\/strong> I actually have a lot more to say about the last three, but that will come later. Right now I'm on a shameless and well-deserved vacation in the Maldives, and we're going snorkeling \ud83e\udd3f<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-505b527f elementor-widget elementor-widget-image\" data-id=\"505b527f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"540\" src=\"https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/Gone-snorkeling.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22025\" alt=\"\" srcset=\"https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/Gone-snorkeling.jpg 680w, https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/Gone-snorkeling-300x238.jpg 300w, https:\/\/koknorge.no\/wp-content\/uploads\/2024\/03\/Gone-snorkeling-15x12.jpg 15w\" sizes=\"(max-width: 680px) 100vw, 680px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>KOK Norge 8 r\u00e5d til kvinnelige gr\u00fcndere Jeg fikk en gang en kopp med teksten &laquo;Carry yourself with the confidence of a mediocre white man&raquo;. Vi humret og syntes den var s\u00e6rs festlig, inntil jeg plutselig skj\u00f8nte at teksten ikke var en joke, den var et helt essensielt r\u00e5d. Det er kvinnedagen i 2024 og [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":22023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[140],"tags":[],"class_list":["post-23256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"acf":[],"_links":{"self":[{"href":"https:\/\/koknorge.no\/en\/wp-json\/wp\/v2\/posts\/23256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koknorge.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koknorge.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koknorge.no\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/koknorge.no\/en\/wp-json\/wp\/v2\/comments?post=23256"}],"version-history":[{"count":7,"href":"https:\/\/koknorge.no\/en\/wp-json\/wp\/v2\/posts\/23256\/revisions"}],"predecessor-version":[{"id":23817,"href":"https:\/\/koknorge.no\/en\/wp-json\/wp\/v2\/posts\/23256\/revisions\/23817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koknorge.no\/en\/wp-json\/wp\/v2\/media\/22023"}],"wp:attachment":[{"href":"https:\/\/koknorge.no\/en\/wp-json\/wp\/v2\/media?parent=23256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koknorge.no\/en\/wp-json\/wp\/v2\/categories?post=23256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koknorge.no\/en\/wp-json\/wp\/v2\/tags?post=23256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}